Next BIG thing…
This half-post has been rattling around my head for the last few months – jotted on paper and in half finished emails… bear with me as I figure it out:
There is always talk of who/what the next BIG THING in kids books will be. RL Stine. JK Rowling. Stephanie Meyer. There have been plenty – and that search continues (the buzz of Bologna – the ‘book of the fair’ and BEA included).
The Asian Festival of Children’s Content in Singapore last month saw the same idea being passed around – could the next BIG THING come from Asia? Why not? Half the world lives there, the literacy rate and wealth is growing exponentially and there is a dearth of storytelling that has yet to be (really) adapted to mass market fiction. (Neil Gaiman is already working on a book based around Monkey)
Some of the largest brands in television/gaming/toys – a majority share originated in Asia (Pokémon, Mario Bros, Hello Kitty) With even a small shift in co-operation between publishers, agents, translations/rights sales and marketing (and of course authors/illustrators) Asia could become one of the largest creators of story and mass fiction.
While the hunt for global fiction domination is interesting… Asian publishers (due to funding stipulations) have usually focussed on heritage and retelling classics stories, using traditional storytelling. If Asia is to become a world publishing competitor it will need to focus on fiction about life in modern Asia. And that shift has started as Sex, drugs, rock and roll begin to, slowly, appear in fiction. All the things some Asian governments shy away from… but teenagers don’t.
There is plenty of English titles migrating into Asian markets – but very few translations are making it out into English. A change in this would be another factor that could speed the level of competition. Things aren’t looking great for graphic translations either – manga has been a consistent output in translation and art from Asia, unfortunately the appetite in the US has slowed – 20% drop in manga sales last year alongside DC Comics’ closure of Minx and CMX (manga imprints).
I prefaced the post with the warning – its not a fully formed thought/opinion – just something that is niggling at the back of my head. Any thoughts?



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