Penguin’s iPad Preview
Wondering why iPad is getting so much press? Have a look at what Penguin Books’ CEO John Makinson revealed as some of the upcoming features from Penguin’s iPad tests.
The iPad represents the first real opportunity to create a paid distribution model that will be attractive to consumers. The psychology of payment on tablets is different to the psychology on a PC.
But Penguin’s thinking bigger than just the one device. Makinson said he sees ebooks hitting 10 percent of book sales next year (it’s currently four percent in the U.S. and Penguin’s ebook sales)
Including – Spot, Vampire Academy and more:
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[...] Check out what Penguin Books have planned for the iPad. [...]
[...] David Maybury points to an interesting video of some upcoming features for Penguin Books’s products on the iPad, which highlights the potential of the device and also illustrates the evolution of the printed book. I’ve embedded the video below. [...]