How different is age branding on the back cover of a book to one being shelved under teen fiction or 8+ in a bookshop?
Darren Shan and a heap of others, including four laureates – all listed here, have come out against publishing age brands on children’s books.
The fight in the UK is being headed up by Philip Pullman, who argues in an article on Bookseller.com that the branding:
- will discourage children from reading outside their age band;
- it is over-prescriptive;
- it is unnecessary in that there are plenty of clues on books as to their target reader.
Darren says:
I really think the publishers have made a big mistake with this. We’re in the same game, and our aims are the same — to deliver quality books to as many readers as we possibly can. But by taking this crazy stance, and not including authors in the decision making process, the publishers have drawn a line in the sand between them and us, forcing writers to take a stand against them.
The decision to go ahead was made – in some cases – without any consultation with writers, which was always going to get people’s backs up. But the argument for age branding seems primarily to stem from a hope for increased sales without huge cost, which is understandable.
I’m not for the idea to be honest – but I think I have must missed the reasons for the vehement backlash from writers.
It is a chance for writers, publishers, booksellers, and readers to look at how books are presented and for a real discussion on what direction the presentation and publicizing should take…
More on age branding on bookseller.com and on notoagebanding.org.